Project Introduction

Many Hong Kong electrical appliances manufacturers have upgraded their business from OEM to ODM, supplying reputable European and American brands. Some are also trying hard to transform to OBM business. It is an inevitable strategy for moving up to the high value-added brand building business in order to sustain in the global competition.

 

With enormous demand in household appliances of the 1.3 billion people in Mainland, it will be a great opportunity for local electrical appliances manufacturers to extend their product into the mainland domestic market. Unfortunately, our SMEs have found difficulties to enter Mainland domestic market due to their lack of experience in promoting products of their own design, doing business in China market, and fulfilling 3C requirement. With the help of HKEAIA and HKPC, they could accumulate quickly their experience on doing business in China with an affordable cost.

 

Therefore, Hong Kong Electrical Appliance Industries Association (HKEAIA) gained the support of SME Development Fund in order to assist the future development of the industry in strengthening their brand images and expanding their market penetration in Mainland domestic market by intensified promotion of “Innovative Hong Kong Designed Appliances”. The activities will include the organization of experience sharing conference and participating in the Mainland trade shows to promote Hong Kong designed appliances to Mainland market.